In 1940, Victor Fox, publisher of Fox Syndicate comics, decided that he would cash in on the soda pop craze (Coke and Pepsi both being extremely popular at this time) by publishing ads for "Kooba Cola" in his comics. There was no such cola but, Fox thought he could drum up interest, then sell the license for Kooba Cola to one of the major soft drink companies.

The Kooba Kid would drink Kooba Cola and then gain super strength to battle schoolyard bullies. There were either multiple young boys who would gain super strength when drinking the soda or one character whose hair would switch from blond to red and back again depending on the appearance.

*Blue Beetle (1939 series) #9
*Weird Comics (1940 series) #19
*The Eagle #2

*[http://www.comics.org/character/name/kooba%20kid/sort/alpha/ Grand Comics Database]
*[https://web.archive.org/web/20230606184005/https://gizmodo.com/10-strangest-advertising-superheroes-of-the-1940s-5905222 10 Strangest Advertising Superheroes of the 1940s‏]
*[http://fourcolorglasses.wordpress.com/2012/09/12/have-a-cold-refreshing-kooba-cola/ Four Color Glasses]
*[http://scans-daily.dreamwidth.org/3529881.html Scans Daily]
Category:Victor Fox - Creator
Category:Advertising Characters
Category:1941 Debuts
Category:Comic Book Characters
Category:Male Characters
Category:Juvenile Heroes
Category:Protagonists
Category:Real Name Unknown
Category:Food Themed Characters
Category:Food Mascots
Category:Fox Features Syndicate Characters