'''Betty Crocker''' is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 as a way to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks.

The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the ''Saturday Evening Post''. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later to become General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion in the shape of a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions.
Realizing that especially housewives would want advice from a fellow woman, the company’s Advertising Department convinced its board of directors to create a personality that the women answering the letters could all use in their replies. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director

*Recipe by Radio (1921)

*Saturday Evening Post (1921-1928)

*Betty Crocker picture cooky book(1948)
* Betty Crocker's Bisquick Cook Book: 157 Recipes and Ideas
*133 Quicker Ways to Homemade, with Bisquick
*Betty Crocker's Frosting Secrets

*Wikipedia
*[https://www.gutenberg.org/ebooks/author/51463 Book by Betty Crocker]
Category:Advertising Characters
Category:General Mills Characters
Category:Female Characters
Category:Radio Characters
Category:Literary Characters
Category:Bruce Barton - Creator
Category:Protagonists
Category:Non-Powered Characters
Category:Food Mascots
Category:Culinary Characters