The pink, drumming '''bunny''' is an advertising character used by two corporations in different parts of the world to advertise the same product, batteries - it was conceived by Duracell in an advert where a set of drumming bunny toys were pitted against one another, with the Duracell-equipped bunny surviving the longest. As the commercial had no copyright notice and the bunny went without a trademark in the US, Energizer sniped the plot of the commercial and introduced their own, unique bunny with sunglasses, who could walk on his own and outlive even the winning bunny. As the Duracell bunny was trademarked elsewhere, Energizer were not able to use their bunny outside of America and Canada.

* The debut commercial for the Duracell bunny was released in the 70s without a copyright notice, making it public domain. The debut commercial for the Energizer bunny was released in the 1980s without a copyright notice and was not registered within 5 years, also making it public domain.
* Energizer owns the trademark to the pink bunny in the United States and Canada, while Duracell owns the trademark to the pink bunny elsewhere. Energizer and Duracell are both trademarked names.
* Although not typically pink, drumming rabbit toys have existed since around 1900, the earliest examples being windup toys rather than electric ones, such as the ones manufactured in France by [https://www.wright20.com/auctions/2024/03/beauty-mischief-selections-from-blackman-cruz/265 Roullet & Decamps]. Duracell probably expected the bunny to already be familiar to viewers of the commercial. (See the [https://m.media-amazon.com/images/I/81C16YxIUAL._SL1500_.jpg cover] of the book ''Antique Automata''.)

* [https://en.wikipedia.org/wiki/Duracell_Bunny Wikipedia (Duracell Bunny)]
* [https://en.wikipedia.org/wiki/Energizer_Bunny Wikipedia (Energizer Bunny)]
* [https://www.youtube.com/watch?v=ZkASyscH54s Duracell Commercial (1973)]
* [https://www.youtube.com/watch?v=sI2lLNz9zSk Energizer Commercial (1988)]
*[https://comicvine.gamespot.com/energizer-bunny/4005-155747/ Comicvine] (Energizer Bunny)
*[https://www.vimeo.com/920205497 Automata in Motion] (video)
Category:Advertising Characters
Category:Musician Characters
Category:Pink Themed Characters
Category:1973 Debuts
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